Tourism Australia launches Vietnamese-language
official website for consumers

Hanoi and Ho Chi Minh: Australia.com, Tourism Australia’s official website for consumers, is now available in the Vietnamese language. Visitors just need to use the country and language selectors on the Australia.com home page to see locally relevant content in Vietnamese.

For the year ending 31 March 2010, Australia saw over 37,000 visitors from Vietnam, an encouraging increase of 9 per cent from the previous year, despite a challenging year including the Global Financial Crisis and H1N1 scare.

“Vietnam is an emerging marketing for Australia, with good potential for growth, given the strong affinity that Vietnamese have with Australia in terms of education and immigration,” said Maggie White, Regional General Manager, South/Southeast Asia and Gulf Countries, Tourism Australia. She adds, “We believe that having Australia.com available in the Vietnamese language will help inspire more Vietnamese to visit Australia. Tourism Australia will continue to work closely with our airline partners and Aussie Specialist travel agent partners to ensure the availability of attractive travel options for Vietnamese consumers.”

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About Aussie Specialists

An Aussie Specialist is a travel agent belonging to a network of retail travel agencies that are specialised in promoting and selling Australia as a holiday destination. These ‘Aussie experts’ have received destination and product training from Tourism Australia via its Aussie Specialist Programme. In Vietnam, about 9 travel agencies are participating in Tourism Australia’s Aussie Specialist programme, and about 21 travel agents have been fully trained and qualified as Aussie Specialists.

About Tourism Australia

Tourism Australia is responsible for promoting Australia world-wide as the world’s best destination for business and leisure.

Through a wide range of activities Tourism Australia aims to raise awareness of Australia’s unique attributes which attract and entice visitors to experience our country.

Our activities in 23 markets, including Australia, include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and research.

Tourism Australia focuses it activities on the markets offering growth opportunities and the best return on investment. This includes: established markets such as Australia, United Kingdom, Japan, New Zealand, USA, Germany, Korea, and China; growth markets such as Ireland, Canada, Singapore, Malaysia, Hong Kong, Taiwan, and India; and the emerging markets of Thailand, Gulf Countries, Indonesia, Vietnam, Netherlands, Switzerland, Austria, Italy, France, and Nordic.
For more information visits www.tourism.australia.com.

Media queries may be directed to:

Kelvin Yin
Manager, Indonesia, Thailand and Vietnam
Suite 12-1, 12th Floor, Faber Imperial Court
Jalan Sultan Ismail
50250 Kuala Lumpur

Tel: +60 3 2611 1145
Fax: +60 3 2070 4302
Email: [email protected]
Consumer website: www.australia.com